Where payments
meet marketing
The single payments platform to modernize payments, reduce costs, generate revenue and build brands.
See What We're About
Trusted by Industry Innovators
End-to-end
customization
Performance
insights
Program Support
built-in
On-demand card
management
Create
Industry Leading Features
Our extensive industry leading features give you the power to outshine the competition.
Drive Revenue
Results You Can Bank On
We re-imagine loyalty and payments combining years experience with the vast capabilities of our FinTech platform.
Customize
Unparalleled Customization
Build smarter, best-in-class solutions using the latest in fintech technology designed to deliver more rewarding, user friendly-experiences.
I am a retailer looking launch large-scale promotions
The customizable Tru Platform is used by organizations of all shapes and sizes for building every kind of payment tool imaginable.
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I am a Timeshare looking to engage my guests
We provide brands with the tools they need to create customized reward experiences for clients, staff and corporate partners.
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I am an Employer looking to motivate my staff
TruCards are a convenient and secure way to carry, manage and spend funds. It’s safer, easier, and more rewarding too!
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Reduce card ordering and launch time from months to days
Over 35 years of industry knowledge and experience
Cost reduction compared to issuing recurring cheques
Rate
Trusted by leading organizations
Our roll out aimed at supporting military service members experiencing food insecurity was second to none.
Frank Leija, Director
Trusted by leading organizations
Our roll out aimed at supporting military service members experiencing food insecurity was second to none.
Frank Leija, Two
Millions of Users
Millions of people around the world use to Tru redeem rewards and incentives, pay expenses and more.
7.1M+
Our Platform
Effortlessly create new reward programs or streamline your legacy payment strategy. Customize card with your brand, send funds to cards, and gain full-control over payment options on a global scale.
TruCash cards are to be used at any location where Visa is accepted subject to our Partner Bank restrictions.
- On Customize all touchpoints to create a seamless and branded user experience.
- Choose virtual or physical cards, deliver rewards in real-time and control where rewards are spent.
- Receive analytics on your programs spending and development to make more informed strategic decisions.
We’re changing the game. Join the revolution.
Explore News and Insights
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis…
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On the other hand, we denounce with righteous indignation
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment…
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At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi…
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Industry Veterans Launch Client Loyalty Program Accessible To All Travel Sellers
Clockwise from top right: Diana Fletcher, Ryan McElroy, Tim Morgan, Huguette Masse In an exclusive interview with Open…
Incentives for business
Brand the client experience end-to-end
Give up on impersonal, boring rewards. Deliver the right incentive every-time with the flexible rewards, accepted at millions of locations around the world.
For Businesses
Points Engine
Earn and Convert Points in Real-time
Foster, enrich and retain long-term loyalty with our award-winning points-to-cash platform. Attract and retain more clients with flexible parameters for any size of businesses.
TruLoyalty
Incentives for operations/ HR
Offer rewards your staff actually wants
Improve engagement and build a culture of excellence across your entire organization. On-the-spot rewards provide instant gratification, great for staff recognition, events, commissions, bonuses and more.
Cardholder Benefits
Corporate Disbursements
Corporate disbursements in real-time
Quickly distribute funds, issue cards, manage transactions and define program options at any scale. Customize program restrictions and control how funds are spent.
Use Cases
Mobile Wallet
Mobile Wallet Ready
Enjoy built-in mobile accessibility via our balance, wallet and points-ready apps.
TruWallet
For IT Teams
Powerful APIs
Integrate our suite of APIs with your existing payment technology. Launch an affordable, feature-rich program in weeks, not months.
TruPlatform
For Operations
Full Spend Visibility
Track cardholder spending by location, merchant, date and more from one interactive dashboard. Share insights to make data-driven decisions and improve future promotions.
TruInsights